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Read any article on how to run a successful blog and every one will mention the need for promotion to generate traffic. So it seems natural that newbie bloggers like me would want to have blogs listed on the best blog directories.
That's where the problems start.
If you google, you'll find many articles indicating the "top blog directories" but can you really trust those lists? When you try to find opinions about each of the blog directories out there, what you usually get is lots of self-promotion.
Let me share with you some of my experiences.
- The first directory I went for was one that a trusted blogger had joined. Signing up, submitting the blog and placing the HTML code on my blog wasn't complicated. Approval was fast and, so far, I have no complaints.
However, I now realise that it isn't always as straightforward. Submitting a blog can be confusing because each directory has different rules, terms, conditions and categories. It's when you need support that frustration can set in.
- After submitting my blog to another directory, I began to notice alarming comments and queries from other bloggers on there. There were complaints about "other people claiming ownership of people's blogs" and questions about "how to cancel an account" ... and absolutely no replies from the directory's support team! I decided to get out fast, managed to delete my blog from the list but had no idea how to cancel my account. I hope cancelling the accompanying Facebook app has taken care of that and I trust that problems associated with this site will not haunt me in the future.
Problems with lack of support and feedback seem quite common.
- Having submitted my blog to another directory, I immediately got a welcome message and I was impressed, but not for long. There was a problem with my RSS feed (it hadn't been a problem on the previous directory). I had to go on Blogger help forums but I eventually fixed the problem. Then I resubmitted my blog... and waited... for ages! I asked for help on the directory's forum and some kind soul (not from the support team) suggested I put the question on Twitter, so I did that, and waited. Finally I decided to remove the HTML code/badge promoting that particular blog directory from my blog and deactivated my account. Soon after, I began receiving tweets from the directory, promoting blogs on its list. How weird is that?
Directories for Portuguese blogs are hard to find, but I have a Portuguese blog, too and there are many more Brazilians than European Portuguese, so it's important to promote my blog in Brazil.
- I eventually found a Brazilian blog directory but while I was waiting for my blog submission to be approved, I suddenly found that anyone trying to read my blog was automatically redirected to a site full of pop-up ads! The problem only went away when I removed their HTML code from my blog! If anyone reading this knows of a reliable Brazilian blog directory, please leave a comment - I'll be eternally grateful.
To conclude, it seems to me that some blog directories mercilessly exploit submitted blogs for self-promotion and not much else. Many blog directories may say they're the oldest, the biggest, the best, the ones with the best ranking, etc. but "the proof is in the pudding".
My advice to fellow newbie bloggers? Check on the reputation of a blog directory carefully before you sign up!
My question to seasoned bloggers? Which blog directory would you recommend?